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The Ever-Evolving Landscape of Fine Wine: A Buyer's Market?

Nikkan Navidi
10.10.2023

The Ever-Evolving Landscape of Fine Wine: A Buyer's Market?

In the world of fine wine, where the fusion of history, craftsmanship, and investment potential meets, market dynamics are always at play. Recent events such as post pandemic corrections, the Ukraine War, inflation fluctuations, and shifts in currency values have significantly impacted this elegant sector. This article delves into the evolving landscape of the fine wine market, exploring the forces that shape it and the opportunities they create. Our industry experts and fine wine specialist at the Oeno Group have shared their take on this years developments.

Riding the Pandemic Wave: A Surge in Fine Wine

The onset of the pandemic and the Ukraine War created unprecedented conditions in the fine wine market. Suthagar McNamara-Rajeswaran, Head of Business Development at OenoGroup, sheds light on this unique phenomenon. He asserts, "Following the Covid era, there was a reservoir of purchasing power waiting to be unleashed." This unleashed power led to a surge in demand, driving prices to remarkable heights. Notably, wine regions like Champagne and Burgundy witnessed price hikes of 50.8% and 27%, respectively.

Buyer's Market with a Long-Term Vision

McNamara-Rajeswaran underscores the importance of a long-term perspective in fine wine investment. He notes:

"Currently, it's very much a buyer's market, but it's essential to remember that fine wine investment is a medium to long-term strategy."

The finite supply of each vintage ensures that wines will inherently become scarcer over time, potentially leading to future price appreciation. This scarcity makes regions like Burgundy and Rhône attractive prospects for diversifying fine wine portfolios.

Stability Amidst Fluctuations

Amidst these market fluctuations, Bordeaux and Italy have shown a degree of stability. Bordeaux, in particular, has demonstrated resilience, as McNamara-Rajeswaran points out, "Bordeaux, operating under its own rules and designed for long-term play, still delivered positive single-digit returns." Meanwhile, Italy has showcased strong performance in the first half of 2023, emphasizing the demand for top Tuscany and Piedmont estates in the market.

The Unpredictable Nature of Fine Wine

While fine wine has traditionally been seen as a stable investment, McNamara-Rajeswaran highlights a critical distinction, saying, "Unlike conventional financial markets, wine values are influenced by factors such as weather conditions, supply and demand dynamics, and decisions made by vintners." However, there is also factors that benefit investors such as wine being consumed over time, basically a naturally diminishing supply, typically resulting in an upward trajectory for its value.

Tools for Navigating the Market

McNamara-Rajeswaran's role at OenoGroup, where he compiles monthly and quarterly reports on the fine wine market, provides invaluable insights into market trends and fluctuations. He emphasizes the pivotal role of Liv-ex, the official trading platform for fine wine, and its contribution to tracking industry performance through various indices. These indices, including the Fine Wine 50 and Fine Wine 100, offer effective tools for monitoring market dynamics.

Moreover, Oeno Group's ability to supply wines to the hospitality and retail sectors yields valuable data that informs future investment decisions. McNamara-Rajeswaran underscores the significance of this information, affirming, "All of this data serves as a foundation for shaping our future investment strategies."

By using propriatory and external data, Oeno has been able to achieve an average historical return of 11.87 % per year. An example of one of their more recent exits in 2022 is their investment into exquisite bottles of 2011 Domaine Leroy Les Boudots, that yielded a total appreciation of 516.74 % for its investors.

Final Words

In conclusion, the fine wine market is a captivating arena where history, craftsmanship, and investment potential converge. Recent events have introduced new dynamics, making it crucial for investors to adapt to changing conditions and adopt a long-term perspective. While the right strategy and an in-depth understanding of market forces, can lead fine wine enthusiasts to make the right decision to reach their investment goals, it is not neccessarily a suitable option for every one. By working with industry experts that have solid track records one can leave the extensive analysis part to those who not only have access to more data but also the relevant relationships to support the acquisition and the sale of your fine wine investment.

How it works

Konvi is the first Pan-European crowd-investing platform enabling retail investors to diversify their portfolios by fractionally investing in alternative asset classes. By collaborating with industry experts with relevant track records we ensure that investments are carefully curated. Here is a short breakdown of how Konvi works:

1. Crowdfunding

Konvi lists the best investment opportunities by collaborating with world-leading experts. You, alongside other verified investors, fund an investment-grade asset.

2. Acquisition

Our industry experts will utilize data-based analytics and established networks to source the most suitable investment opportunity. A company is created to hold the funded asset.

3. Appreciation

After the purchase, the asset will be safely stored and insured at a high-security facility. The asset will appreciate for 3 to 5 years, until ready to be sold.

4. Sale

Within 6 months after the appreciation period, Konvi's partners will sell the asset. The most attractive buyer will be identified ensuring the highest possible returns to our community.

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