This website uses cookies

We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information that you’ve provided to them or that they’ve collected from your use of their services.

Cookie Policy

What are cookies?

A cookie is a small text file that a website stores on your computer or mobile device when you visit the site.

  • First party cookies are cookies set by the website you're visiting. Only that website can read them. In addition, a website might potentially use external services, which also set their own cookies, known as third-party cookies.
  • Persistent cookies are cookies saved on your computer and that are not deleted automatically when you quit your browser, unlike a session cookie, which is deleted when you quit your browser.

Every time you visit our websites, you will be prompted to accept or refuse cookies. The purpose is to enable the site to remember your preferences (such as user name, language, etc.) for a certain period of time. That way, you don't have to re-enter them when browsing around the site during the same visit.

Cookies can also be used to establish anonymised statistics about the browsing experience on our sites.

How do we use cookies?

Currently, there are four types of cookies that may be generated as you browse our site: Strictly Necessary, Statistics, Preference and Marketing cookies.

1. Strictly Necessary Cookies

These cookies are essential for you to browse the website and use its features, such as accessing secure areas of the site. Cookies that allow web shops to hold your items in your cart while you are shopping online are an example of strictly necessary cookies. These cookies will generally be first-party session cookies. While it is not required to obtain consent for these cookies, what they do and why they are necessary are explained in the table below.

How do I control Strictly Necessary Cookies?

You can use your browser settings to control whether or not we set session cookies. More information on your browser settings is provided at the bottom of this page.

Please be aware that these cookies are critical to the efficient working of the site. If you choose to disable these cookies from this site, the functionality of the site may be greatly reduced.

2. Statistics Cookies

Also known as "performance cookies," these cookies collect information about how you use a website, like which pages you visited and which links you clicked on. None of this information can be used to identify you. It is all aggregated and, therefore, anonymized. Their sole purpose is to improve website functions. This includes cookies from third-party analytics services as long as the cookies are for the exclusive use of the owner of the website visited.

Statistical information is used in reports and to improve our site. For example, we have used analytics data to add, remove or change features of the site based on how popular they are with users.

We track, for example:

  • the numbers of visitors to individual pages;
  • when pages were visited;
  • how long users stayed on the page;
  • the IP address of the user of the website;
  • the page they came from;
  • technical data about the device being used to browse the site (such as browser and operating system version, and display size) — we use this data to ensure that the technology our site uses is appropriate for the majority of our users, and how best to display the site for users who have less capable browsers.

More information about Statistics cookies

We use cookies from different partners including Google to provide our analytics data. You can read more about how Google Analytics treats your data on their web site. You can also read Google's full privacy policy.

How do I control Statistics cookies?

Google provides a tool to opt-out of Google Analytics. This is available for all modern browsers in the form of a browser plugin. Additionally, you can control how cookies are set using your browser settings.

3. Preference cookies

Also known as "functionality cookies," these cookies allow a website to remember choices you have made in the past, like what language you prefer, whether you have accepted our cookie policy, what region you would like weather reports for, or what your user name and password are so you can automatically log in.

4. Marketing cookies

The advertisements you see displayed on this, and other, sites are generated by third parties. These services may use their own anonymous cookies to track how many times a particular ad has been displayed to you and may track your visits to other sites where their ads are displayed. Please note that advertisers can only track visits to sites which display their ads or other content. This tracking is anonymous, meaning that they do not identify who is viewing which ads.

Tracking in this manner allows advertisers to show you ads that are more likely to be interesting to you, and also limit the number of times you see the same ad across a wide number of sites. As an example of how advertisers operate, if you recently researched holidays, adverts for holiday operators may subsequently appear on our sites.

We do not have access to, or control over, these third party cookies; nor can we view the data held by these advertisers. Online advertisers provide ways for you to opt-out of your browsing being tracked. More information about the advertisers we use, and how to opt-out, is provided below.


We display clips from Youtube related to our purchase opportunities. You can view Youtubes's privacy policy on their website. This page also allows you to control what cookies YouTube saves on your computer.


We work with Google to optimise how Google ads are displayed. You can discover how Google protects your privacy relating to ads at its privacy policy.

Cookies you may see used on

Cookie name Default expiration time Purpose Description
_fbp 3 months Marketing cookies Facebook: to store and track visits across websites.
_ga 2 years Statistics cookies Google Analytics: to store and count pageviews.
_gat_UA-* 1 minute Statistics cookies Google Analytics: functional
_gid 1 day Statistics cookies Google Analytics: to store and count pageviews.
_iub_cs-* 1 year Preferences cookies iubenda: to store cookie consent preferences.
euconsent-v2 1 year Preferences cookies To store cookie consent preferences.
referrerReferralId 1 browser session Strictly necessary cookies Track user referrals
t_gid 1 year Marketing cookies Taboola: assigns a unique User ID that allows Taboola to recommend specific advertisements and content to this user
APISID 2 years Marketing cookies Youtube: Google Ads Optimization
HSID 2 years Marketing cookies Youtube: to provide fraud prevention
LOGIN_INFO 2 years Marketing cookies Youtube: to store and track visits across websites.
PREF 2 years Marketing cookies Youtube: to store and track visits across websites.
SAPISID 2 years Marketing cookies Youtube: Google Ads Optimization
SID 2 years Marketing cookies Youtube: to provide ad delivery or retargeting, provide fraud prevention.
SIDCC 1 year Marketing cookies Youtube: to provide ad delivery or retargeting, provide fraud prevention.
SSID 2 years Marketing cookies Youtube: to provide ad delivery or retargeting, provide fraud prevention.
VISITOR_INFO1_LIVE 1 year Strictly necessary cookies Youtube: to provide bandwidth estimations.
YSC 1 browser session Marketing cookies Youtube: to store a unique user ID.
__Secure-1PAPISID 2 years Marketing cookies Youtube: Google Ads Optimization
__Secure-1PSID 2 years Marketing cookies Youtube: to provide ad delivery or retargeting, provide fraud prevention.
__Secure-3PAPISID 2 years Marketing cookies Youtube: Google Ads Optimization
__Secure-3PSID 2 years Marketing cookies Youtube: to provide ad delivery or retargeting, provide fraud prevention.
__Secure-3PSIDCC 1 year Marketing cookies Youtube: to provide ad delivery or retargeting, provide fraud prevention.
IDE 1.5 years Marketing cookies doubleclick: serving targeted advertisements that are relevant to the user across the web.
RUL 1 year Marketing cookies doubleclick: serving targeted advertisements that are relevant to the user across the web.
variant 1 browser session Strictly necessary cookies For providing targeted content to users
cookie_consent 1 year Strictly necessary cookies For persisting cookie consent
1P_JAR 1 month Marketing cookies Google: optimize advertising, to provide ads relevant to users
NID 1 month Marketing cookies Google: to provide ad delivery or retargeting, store user preferences

Removing cookies from your device

You can delete all cookies that are already on your device by clearing the browsing history of your browser. This will remove all cookies from all websites you have visited.

Be aware though that you may also lose some saved information (e.g. saved login details, site preferences).

Managing site-specific cookies

For more detailed control over site-specific cookies, check the privacy and cookie settings in your preferred browser

Blocking cookies

You can set most modern browsers to prevent any cookies being placed on your device, but you may then have to manually adjust some preferences every time you visit a site/page. And some services and functionalities may not work properly at all (e.g. profile logging-in).

Further help

If you still have any concerns relating to our use of cookies, please contact us at

Allow all cookies
Use necessary cookies only
Konvi logo
🇪🇺 EUR
🇬🇧 GBP
🇫🇷 EUR
🇩🇪 EUR
🇮🇹 EUR
🇸🇬 SGD
🇭🇰 HKD
🇦🇪 AED
🇴🇲 OMR
🇨🇭 Franken
🇨🇭 Franc
🇨🇭 Franco
Accedi / Registrati
← Ritorna all'elenco degli articoli

The Art of Investing: Insights from Vorona Gallery

Nikkan Navidi

The Art of Investing: Insights from Vorona Gallery

Investing in art is an art form in itself! Understanding market dynamics, and investing in the right artist at the right time requires not only years of experience but also an extensive network in the industry. For many, the art market remains shrouded in mystery, with its fluctuating trends and the opaque nature of art valuation adding layers of difficulty for potential investors. Despite these challenges, the allure of art as an investment lies in its potential to offer substantial financial returns and the joy of owning beautiful works of cultural significance.

As such, many potential investors find themselves at a crossroads, intrigued by the possibilities but unsure of how to proceed.

This begs the question: how can I recognize artworks that are worth investing in?

To answer this question, we have interviewed the CEO and founder of Berlin-based Vorona Gallery, an industry expert when it comes to contemporary art and its investment potential.

Ioana Surdu-Bob: For anyone interested in art as an investment, one urgent question comes to mind: How do I recognise if a painting has investment potential?

Julia Vorozhtsova: That's a great question. Novice collectors, in particular, find themselves grappling with numerous queries when considering their first art purchase. They wonder whether to invest in a specific piece, if the price set by the seller is fair, and the investment potential of the artwork – could their money buy something more valuable?

Ioana Surdu-Bob: How does one see a return on investment in the art market?

Julia Vorozhtsova: Investment in art pays off in two main ways: immediately, through the thoughts and emotions that arise when we encounter art, influencing our lives, and social circles, and even creating a new status for us. And then, there's the financial aspect. Take, for example, the late 1930s when Albert Marquet asked his friend Henri Matisse to sell him his works at a good price. Marquet said, "Everything in the world is fickle; I want to invest in good paintings." Matisse replied, "Do you really believe Matisse is a good investment? I myself invest in gold." We know who was right: gold has increased in value, but the return on investing in Matisse was incomparably higher. Marquet successfully answered the three main questions: he chose the paintings he wanted to invest in, negotiated a fair price, and accurately calculated the investment potential.

Ioana Surdu-Bob: That’s an interesting way to look at it. Considering the current market and the increase in access through globalization do I still need to be wealthy to collect art?

Julia Vorozhtsova: Not at all. Many great collectors started by purchasing works from lesser-known artists, sometimes even paying in instalments. Those who didn't hesitate to buy a Jean-Michel Basquiat painting for $20,000 in the 1990s now have several million dollars hanging on their walls. The digitalization of the art market has accelerated its pace even further and now it is even possible to join others and invest in an art piece collectively. I am sure our partnership will contribute to the democratization of art investments and make this process even easier for individuals!

Ioana Surdu-Bob: What do you think about finding good and investment-worthy artists? How can one find the Basquiat of tomorrow?

Julia Vorozhtsova: Assuming you have the liquidity, you can hire advisors to scout works by artists with high investment potential. If you have the time and interest, you could try to decipher the algorithms of true art yourself. Working with Konvi will allow us to help many users share the benefit of a personalized art advisory while maintaining low costs. As a final note, however, there's one strategy that's guaranteed to be wrong: not buying any art at all.

Ioana Surdu-Bob: Alternative investments such as art definitely offer a lot of potential! Our last investment project was closed in record time, maybe a small hint supporting your statement. Now a more general question: what’s your take on the potential of the European art market and our most recent investment project?

Julia Vorozhtsova: The European art market is characterized by a dynamic and ever-shifting environment. Its rich historical and cultural significance continues to be a fertile ground for upcoming artists, offering a diverse range of traditional art forms from individuals with various backgrounds. This diversity, coupled with a strong infrastructure of auction houses, galleries, and a robust legal framework, enhances the market's attractiveness and trustworthiness for investments. Strategic acquisitions focused on quality and historical significance tend to yield the best outcomes, highlighting the importance of nuanced understanding and informed decision-making in navigating market dynamics.

Ioana Surdu-Bob: Thank you for these insightful answers, Julia. It's clear that art investment is not only about the financial return but also about the historical significance and the social impact it brings. With the right approach and investment mentality, anyone can gain access to such investments.

This interview highlights the importance of understanding the art market and the potential benefits of art investment. Whether you're a seasoned collector or just starting out, the advice from Julia Vorozhtsova offers a valuable perspective on how to approach an art collection as a rewarding investment.

Dillo ai tuoi amici

Approfondisci il mercato del collezionismo di lusso

Accedi / Registrati