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A beginner's guide for Fine Wine investments

Lena Sonnen
24.9.2021

wine

Drinking a nice glass of Bordeaux or Chardonnay on a Friday evening after work is a perfect way to start the weekend. There is no need for a guide on how to enjoy such a moment, but what if instead of drinking wine, you consider investing into wine?

Investing in wine

First of all, investing in wine has always been very popular with wealthy individuals that want to diversify their investment portfolio in the best way possible and those that are looking for out-performance. Fine wine is an alternative asset class that hedges against the traditional risks of the stock market and yields promising returns. Especially in times of crisis, such as the Covid-19 pandemic, fine wine has proven to be a solid performer in comparison to other investments. In example, vintage wines from Tuscany have experienced 18% annual growth in 2020. Overall, the wealth report from Knight Frank reveals that the 10 year return of fine wine is 127% in 2020.

But what typically affects and influences the quality of a Wine?

Wine is affected by the market, such as the supply and demand of the wine, as well as brand recognition and prestige. In addition, the vintage quality and volume of production, the wine scores given by critics and the relative value of the wine are factors influencing the wine market.

A grape that is grown by only a handful of vineyards, and thus has very limited supply, already prospects a greater return. If this grape is also highly demanded and if the wine is produced by a reputable vineyard, it further benefits the estimated return. But if in the year of the harvest the weather was not suitable for the grapes to grow and prosper, the quality and value of the wine could be at risk. But even after the Wine is bottled, incorrect storage can harm a wine’s value.

Long term over short term

A fine wine has aged a couple of years before being served, the same goes for a good investment. In most cases, the older the wine the better, which means being invested in the long-run can yield even higher returns.

Challenges

With any investment there is always an associated risk, which is however very low for wine. The main issue is the availability of the wines. It is also extremely difficult to know which wine has potential and which one won’t. There are always risks when purchasing wine as an investment, but some argue the worst outcome could be that one ends up drinking it!

To sum it all up, fine wine offers great potential, especially for long-term investors looking for a safe place from negative interest rates, rising inflation and low yielding bonds. But be cautious, not every wine is worth an investment.

How do I invest in wine?

Investing in wine is not as easy as buying wine for consumption. One must be very knowledgeable to decide which wine is worth an investment, but also be affluent enough to afford them and able to safely store them in the appropriate climate conditions. If this is not a given, you can still invest through Fine Wine Investment Funds who offer managed wine portfolios and also take care of all the storage and logistics. Yet, even with these fund partners, consumers must be willing to spend thousands of Euros to own investment grade wine as their minimum investment is usually higher than 25,000€. So what if you don’t have the knowledge or thousands of Euros to spend on Wine?

An easy option is through crowd-ownership: Konvi fractionalises ownership in alternative assets such as fine wines. This means from 250€ onwards, consumers can acquire partial ownership in exclusive wines that are very rare and demanded through very renowned partner funds. Konvi only offers alternative assets on its platform, which it truly believes to be a value adding asset for its customers' portfolios. Thereby, we continuously communicate and update the Konvi community on their assets, allowing transparent and safe transactions.

This option is the most suitable for consumers who want to diversify their portfolio or are looking for stable performance, without having to spend large amounts of money. In case you would like to receive updates on Konvi’s upcoming wine crowd-fund, sign up with your email and pre-order your shares in our app.

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