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Cult Wine Investments collaborates with Konvi

Oshin Ahlawat
6.4.2022

Cult Wines Konvi investment review

According to Knight Frank's Wealth Report 2021, wine has grown by 127% over a ten year period on average.

While the entry barriers with our partners are high in terms of minimum investment and higher costs for smaller investment sizes, through Konvi you will be able to purchase shares of a well-diversified fine wine portfolio through one of the leading wine investment vehicles in the world: Cult Wines.

Cult Wines in a nutshell

Cult Wines has established itself as one of the leading fine wine investment vehicles. With £240M worth of assets under their management, a global network of clients in 83 countries, they also have 1.25M bottles of wine in their collection that is available for investing.

Starting in 2007, Cult Wines was founded by Tom and Phil Gearing, with the vision of transforming fine wine into a credible asset class by making it simple, enjoyable and stress free for wealthy individuals. They analyse the wine market, forecast trends, select a strategy and then manage wine portfolios during holding periods ranging on average 5 years.

Awards the investment vehicle receives include for example The Sunday Times International Track from HSBC twice in 2018 and 2019 and UK’s most prestigious corporate accolade Queen’s Award for Enterprise in 2017. Since CultWine's inception, the total returns from investment portfolios are as high as +171.8%.

Who invests with Cult Wines?

Cult Wines allows wealthy individuals to invest in well-managed fine wine portfolios from a minimum of £25,000. These wines come from the world-leading wine producers and are known to have a strong track record of value appreciation.

The leading wine regions include Bordeaux, Burgundy, Italy, or Rhône. Examples of some top performing investment-grade wines and vintages include Clos de Vougeot, Leroy, Burgundy 2010: a unit (675cl) was priced at £11,772 in 2016 and worth £78,000 in 2021 (+563% over a 5 year period!).

Clients investing directly through Cult Wines include mainly three types of people:

1. Rational investors

These investors are choosing to invest part of their financial wealth into fine wine portfolios, due to the diversification and return potential that fine wine holds as an asset class. Like most alternative asset classes, fine wine has a very low correlation to mainstream assets like stocks, bonds or crypto, making it an ideal addition to a well-diversified portfolio.

2. Passionate investors

This category of investors is investing in fine wine mainly out of their passion for wine. They are happy about the potential returns, but owning the asset itself, which includes some of the rarest wines in the world, is already giving them great emotional returns.

3. Hybrid investors

Finally, hybrid investors are looking for diversification and profitable returns, but at the same time possess knowledge about wine and see it partially as an emotional investment as well.

The fine wine market is expanding and growing every year while wine is becoming an even more attractive investment class around the world due to factors such as today's price transparency and market liquidity.

How does Konvi collaborate with Cult Wines?

The mission of Konvi is to democratise the access to high-end, rare alternative assets for the retail investor 2.0. Hence, to allow anyone to invest in fine wine with high potential returns, we collaborate with Cult Wines to bridge the access to fine wine investments even further to ordinary retail investors.

While the entry barriers with Cult Wines are very high in terms of minimum investment of £25,000 for a managed portfolio, through Konvi anyone is able to invest and purchase shares of a well-managed fine wine portfolio from a minimum share price of 250€. These portfolios are managed with a “high-risk, high return” focus and are usually worth 55,000€ onwards.

Once you decide to invest into a fine wine portfolio on Konvi through Cult Wines, Konvi will assist you every step of the way. The portfolios will be liquidated and sold after the pre-defined holding period for the highest price so all users receive back their ownership and participate in the price development. Investors who want to liquidate earlier can sell their shares in the future through Konvi’s secondary market.

During the time of the appreciation period, all wines are safely stored and insured while invested users are informed about the wine selection, allocation as well as market outlook.

Cult Wines’ investments have historically appreciated 8.9% per year on average, and even though past performance does not guarantee future results, fine wine is expected to grow even stronger in the future also due to the consequences of the climate crisis.

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