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|Cookie name||Default expiration time||Purpose||Description|
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GenZ are on their way to becoming one of the primary spenders in the luxury industry by 2025. Along with millenials, they have a combined spending power of $143 billion, and will account for 20% of net luxury spending alone.
But when it comes to investing, they are wondering about the potential benefits and importance of investing. They are asking themselves questions like, “But where should I begin? What should I invest in?”.
The answer? Luxury and Alternative Assets.
Today, the traditional 60-40 Stock-to-Bond portfolio strategy is more than outdated. Young generations will not enjoy the same returns as their parents and grandparents did in the past century. As a result, access to private markets and alternative assets is becoming increasingly important and also demanded by the next generation of investors.
Therefore, as financial literacy and investment surges among Gen Z, they are beginning to gravitate towards luxury and alternative assets, largely due to their return potential, diversification power and low volatility to mainstream asset classes like stocks and bonds.
It’s great to see that both GenZ and millennials are taking finances into their own hands, unwilling to let other people control it for them, unlike how their predecessors used to do in the past, when investors had to build the team, infrastructure, and network for opportunities before starting to invest in private markets.
Investing in alternatives opens up the possibilities for investors beyond merely what is available in public markets. They are also a great long-term investment, mainly due to their low volatility and low correlation to traditional asset classes in the public markets.
As digital natives, GenZ are very tech-savvy and prefer to make their financial decisions frictionless on their mobile phones. Moreover, social investing plays a big role such as co-investing with their friends and being part of communities.
Such communities are for example found in new crowdsourcing platforms like Konvi, that attempt to make it simple for individual investors to invest directly in alternative assets.
The younger generations are beginning to demand innovative investment opportunities that offer more convenience, greater transparency and lower costs. For them, investing in alternative assets is not just about financial returns, but they also see it as investing in culture.
Gen Zare trying to pivot away from the traditional ways their parents’ generations invested their finances. New technology platforms like Konvi, make it simple for young, and small retail investors to invest directly into alternative assets, by lowering the entry barrier for luxury and rare alternative assets that were previously only available for super wealthy people.