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Fine Wine vs. Stock Investing Explained

Lena Sonnen
18.1.2022

wine investing konvi

The 60/40 stock/bond rule is becoming more and more outdated. Alternative assets are instead gaining more popularity while fine wine is a highly-sought after asset class within the pool of alternatives. In fact, fine wine has outperformed the stock market over the past decades and Konvi is playing a crucial role in opening up the wine investment market for everyone thanks to new technologies and innovation.

As a young investor, stocks or ETFs are usually the “beginner” strategy to take on investing, while commodities, crypto or real estate are often additional asset classes to diversify. Thanks to the fact that fractional investing is making wine investments available for everyone, young investors can also finally start investing in investible fine wines that have outperformed the S&P 500 consistently in the past. However, investing in fine wine is different from investing in the stock market, so there are a few differences one needs to consider:

Wine Bottles vs. Company Stocks

Let’s have a look at how the value is determined: for shares the value is based on the company valuation and highly driven by quarterly earnings reports. Thus, the value is adjusted based on performance and goal achievement. An increase in revenue and profit is reflected in the value of the share and share price.

In contrast, for wine keep in mind that fine wine also matures over time. In addition, over time more and more bottles of a single vintage are consumed, so the availability of the bottles within a certain vintage is decreasing and gets so scarce at some point that the value increases as people are willing to pay more to access one of the bottles. That’s how money is made in the wine and also whiskey market: you just need to hold on to your bottles/shares longer than everybody else does!

Investment Horizon

While the stock market is interesting for both long-term and short-term investors, the wine market holds the highest returns for those that are in for the long run. As mentioned above, wine matures over time and its scarcity determines its value increase. Therefore, even though it’s also possible to make quick returns in the wine market, the best strategy is taking on a Warren Buffet “Buy & Hold” strategy.

Liquidity

Finally, let’s have a look into liquidity. The stock market is huge - it consists of billions or even trillions of shares outstanding that are traded constantly. With tons of trading platforms, brokers, investors etc, the trading volume is massive while liquidity is given at any point of time. You can buy and sell instantly at real-time prices.

In contrast,liquidity on the wine market is much different. While the wine market is growing and getting more liquid due to increasing trading volume, it’s liquidity is by far not at the level of the stock market. This is also due to the fact that wine is a physical object that needs to be stored, transported and requires special climate and humidity conditions. Wine is not for day trading - it is more comparable to the real estate market. The recommended holding period is around 5 years to see strong and reliable returns.

Why investing in wine is actually very relaxing

Investing in single stocks is usually very intense. Most investors try to be overly involved, log into their app every few hours while their mood correlates with the stock’s performance. When people first invest in wine they are tempted to do the same. However, again, wine is a long-term investment - trying to consider it as a day trading option, can lead to very poor investment choices. “Buy & Hold” is the mantra. But the benefits or this? It’s stress-free and you have time to relax :)

Do you want to learn more and invest in your first wine portfolio? Check out our app here or book a meeting with our team here. We’re here to help!

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